BeJao (2022) — turn your passion into your way of life

Exclusive designer of the MVP for fitness apps that connect a passion for sport with sustainable lifestyle habits.

⊞ What was the problem?

Fitness apps have one of the worst seven-day retention rates on mobile. Generic onboarding process, impersonal interfaces, and no real reason to return after the first session.

♖ What was my role?

Lead and sole designer. I led user research, defined native interaction patterns, created the visual design system, and designed both the smart onboarding flow and the real-time training tracking module from start to finish.

☑ Results

Launch. Growing user community. A design system that enabled the creation of an app for each content creator.