Dealcar (2024) — all in one solution for dealerships

A B2B SaaS platform that centralizes operations and financial management for independent used car dealerships across Spain.

⊞ What was the problem?

Dealership managers were losing up to 50% of their time on administrative tasks: manual data entry across multiple portals, lack of real-time margin visibility, and lost leads through fragmented channels. The challenge was to transform chaotic, analog workflows into an automated, scalable, and truly usable system for non-technical users.

♖ What was my role?

Founding designer. I was co-responsible for the complete product design: discovery, information architecture, system design, and user interface for inventory management, CRM, invoicing, financing workflows, and a mobile app. I also defined Dealcar's visual identity from scratch.

☑ Results

75% reduction in vehicle upload and listing time. Average 20% increase in sales across more than 750 dealerships. Seamless customer retention thanks to minimal investment in onboarding.