Reby (2023) — improving sustainable mobility

Product design for a European micromobility startup operating electric scooters and motorcycles in more than 15 cities.

⊞ What was the problem?

In urban micromobility, services are interchangeable, and retention is very difficult. High customer churn, low margins, and costly on-the-ground logistics made growth unsustainable without first improving the product experience.

♖ What was my role?

Senior Product Designer on the Growth and Retention team. I worked on two levels: consumer-facing flows for subscriptions and recurring passes, and internal operational interfaces for fleet logistics management across multiple countries.

☑ Results

14% reduction in user churn rate in key markets after redesigning the pricing system and subscription funnel.